Michelle Linton and Dusty Rhoton discuss the benefits of using Al, specifically ChatGPT, for real estate agents. They emphasize the importance of staying competitive by adapting to new technologies. The four key steps for using ChatGPT are: prime (defining the role), prompt (clear instructions), polish (adding personal touch), and publish (sharing the content). Dusty highlights the 25/50/25 rule for content creation. They also address potential issues like ChatGPT's "hallucinations" and the need for verification. The conversation concludes with encouragement for agents to experiment with Al tools to enhance their marketing and productivity.

Michelle Linton, President of the Northern Arizona Association of Realtors (NAAR), discusses the importance of Equity, Diversity, and Inclusion (EDI) in real estate with co-chairs of the NAAR EDI committee, Ventrice McMaster and Arin Wheeler. They emphasize the need for fair housing practices and resources, such as down payment assistance and city land trust programs, to make homeownership accessible to all. The committee's initiatives include a Youth Art Exhibition, scholarships to increase diversity in real estate, and sponsorships of events like Pride and the Mountain Film Festival. They stress the importance of continuous education and awareness to overcome biases and promote inclusivity in the community.

Michelle Linton hosts the first "Beyond the Sale" podcast, featuring Jessica Garard, who reflects on her two-year tenure as president. They discuss the board's efforts in educating members on industry changes, implementing the buyer broker model, and launching the Wellness Committee for member support. They highlight the introduction of the Realist property data tool and community initiatives like supporting 30 kids through Casa for the Kids and the Northern Arizona Housing Fund. The conversation also covers the association's consumer awareness campaign, regional MLS discussions, and the importance of continuing education and advocacy.